A speculative skincare brand system built on the language of construction — where repair, hydration, and resilience become architectural acts. Every product name maps to a building process; every visual element references material and method.
Role
Creative Direction / Brand Identity / Art Direction
Year
2026
Type
Speculative Brand System
"Skin is infrastructure. Every layer is a surface to be maintained, repaired, and reinforced."
Color Palette
Plaster
#E7E2D6
Sand
#D6C8B2
Mortar
#BBADA0
Slate
#8F9198
Rebar
#4A4D4F
Typography
Ag
Raleway
Wordmark / Display
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Ag
Tex Gyre Termes
Editorial / Body
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Ag
Avenir Next Rounded
UI / Packaging
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Logo System
A plant growing through a structured frame — growth as infrastructure, nature as process.
Product Collection
Balancing Essence
Anti-Aging
Face Oil
Sculpt
Hydrating Mist
Irrigation
Brightening Serum
Mixer
Campaign
Aftermath
TypeSpeculative Campaign
RoleCreative Direction / Art Direction / Campaign Design / Product Design
